Ideas that move the mission forward

Explore our thoughts on investment, innovation, and mission.

Andrew Parker
Stephen Wemple
Shripriya Mahesh
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Indirect Value Capture
Writing

Indirect Value Capture

by Andrew Parker •

Discover how successful companies create value for customers and capture it for themselves, from hardware sales to free software offerings, revealing a strategic approach to monetization beyond direct product sales.

What Goes On a Pedestal Must Come Off
Writing

What Goes On a Pedestal Must Come Off

by Shripriya Mahesh •

Explore the nuanced reality behind revered figures, from renowned artists to influential leaders, and question the tendency to idolize individuals based solely on their achievements, rather than examining their full character and impact.

Will People Pay for Just One Flower?

Will People Pay for Just One Flower?

by Shripriya Mahesh •

Acclaimed Indian classical vocalist Sanjay Subrahmanyan embraces direct-to-consumer model with a YouTube channel membership, offering subscribers tiered access to his extensive archive and exclusive new concerts, as he adapts to the challenges of the pandemic and evolving industry dynamics.

Apollo’s Arrow

Apollo’s Arrow

by Shripriya Mahesh •

Discover how the COVID-19 pandemic has permanently reshaped society, from government and community self-reliance to the future of work, learning, and human connection.

My New Path: Spero Ventures

My New Path: Spero Ventures

by Andrew Parker •

Spero Ventures launches $123M fund, led by Shripriya Mahesh's unparalleled product expertise and artistic vision to empower the next generation of technology companies transforming wellbeing, work, and human connection.

Our “Personality Test” for VCs

Our “Personality Test” for VCs

by Stephen Wemple •

Discover how one VC team leverages personality assessments to foster deeper understanding and more effective deal conversations among team members.

Time Travel
Writing

Time Travel

by Shripriya Mahesh •

Discover how screenwriters tap into the human desire to explore 'what if' scenarios through time travel narratives, and learn how to apply this mindset to overcome regrets and create a future self you're proud of, even in challenging times.

55 Questions for Mission-Driven Co-Founders
Writing

55 Questions for Mission-Driven Co-Founders

by Shripriya Mahesh •

Discover the secret to building a successful partnership: shared values, mission, and chemistry that transcend the practical aspects of working together, as revealed by the co-founders of Tesla.

Getting to Know Gen Z
Writing

Getting to Know Gen Z

by Stephen Wemple •

Takeaways from ZebraIQ’s 2020 ‘State of Gen Z’ report.