Ideas that move the mission forward

Explore our thoughts on investment, innovation, and mission.

Writing
Andrew Parker
Marc Tarpenning
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The future of breathing + Node-S
Writing

The future of breathing + Node-S

by Marc Tarpenning •

Discover how hyperlocal air quality impacts your health and well-being, and explore the groundbreaking solution addressing pollution in neighborhoods worldwide.

Little-known Tesla Lore
Writing

Little-known Tesla Lore

by Marc Tarpenning •

Discover how the humble lithium-ion battery, created to power camcorders, evolved to disrupt the automotive industry and power the electric vehicle revolution.

Indirect Value Capture
Writing

Indirect Value Capture

by Andrew Parker •

Discover how successful companies create value for customers and capture it for themselves, from hardware sales to free software offerings, revealing a strategic approach to monetization beyond direct product sales.

Let’s get negative
Writing

Let’s get negative

by Marc Tarpenning •

The COVID-19 lockdowns had a negligible impact on greenhouse gas emissions, revealing the significant challenge of curbing climate change. Despite widespread restrictions, emissions only decreased 5-7%, not enough to meaningfully slow the rise in atmospheric CO2 levels, which are now at their highest in millions of years, with grave implications for sea levels and the planet's future.